WordPress is the most widely used Customer Management System (CMS) in the world. With its ease of use, flexibility and general look and feel it’s easy to see why this is the case. However, contrary to popular belief, WordPress sites are not really entirely SEO friendly.Within this article we will give you some useful tips that you can use to make your WordPress site more optimized.
1. Themes Are Not Out-of-The-Box SEO Friendly
Even though a theme says its SEO friendly that doesn’t mean it necessarily is.
When you chose a theme it’s important to check:
Speed – select a quick-loading theme
Lightweight Code – using a theme with streamlined code can improve site speed
HTML5 – HTML5 themes are best for SEO
Mobile Friendly – use a theme that is responsive so it’s compliant with Google’s mobile algorithm
2. SEO Plugins Don’t Magically Optimise Sites
Just installing a SEO plugin onto your site will not magically optimise it.
SEO plugins simply provide you with a means to optimise your site.
There are many plugins that you can use to optimise your site but my personal favourite is Yoast.
With Yoast you can:
Optimise your sites meta tags;
Generate an XML sitemap;
Integrate Google Search Console
I’d also suggest that you use WP Super Cache.
WP Super Cache generates static HTML files. After a HTML file is generated your web-server will serve the HTML file – instead of processing the comparatively heavier PHP scripts.
3. Optimise Your Site
Site optimisation goes far beyond simply choosing a theme and tweaking a few plugins.
In reality it’s an on-going process where you have to continually sharpen the proverbial axe.
Here are a few recommendations that you can take to optimise your site:
Create Content – Create content on a regular basis so you’re constantly in the eye of the search engines.
Study SEO – The more you know about SEO, the more optimised you can make your site.
Limit Plugin Usage – Plugins are great but using too many of them can drastically reduce the speed of your website.
If you’d like help optimising your WordPress site get in touch with us today.