Bloggers across the globe are now successfully using this powerful platform to market their business, products and services. It is easy to get started with your own blog, but quite a different matter when it comes to creating a lucrative marketing machine. If you want to attract more visitors to your business website then why not try guest blogging? Writing a thoroughly researched guest blog not only gives you the invaluable opportunity to reach a wider audience through a well established brand, but also generates new connections that could become future clients. These are our five tips to help you to finding the right guest blog for your business.
Find your goals. So you want to promote your business, but consider who are you looking to promote it to, why are you promoting it and how will you go about doing so? Determine your goals and stick to them, then decide how to measure your success, for example if you are looking for blogging roles to increase traffic to your website then measure leads created through a guest blog.
Find your niche. Guest blogging starts with a blogger who knows who they are and what they want, so create a profile that fits your marketing plan and would attract the right kind of people to your business.
Find a blogger who you admire. The chances are that if they are in a similar industry then their readers are going to be interested in what you have to say, and this gives you the best possible chance of gaining new followers and hot leads into your website.
Find out if their credentials fit. Don’t just pick someone that happens to move in the same circles that you do, select an established blogger who has a great deal of experience and success in their craft, plus a significant follower base. You want to learn from them as well as lean on their laurels.
Find out if they have entertained guest bloggers before. If the answer is yes, then the likelihood is that you will be offered a spot on their blog, however don’t take this for granted and ensure that your social media sites are up to scratch as these are ambassadors for you and your brand.