It is interesting to know that creating shareable post or content is a scientific process and follows certain principles. Social media platforms are now used for marketing by manufacturers and marketers. Like any online marketing site these are informative, inspiring and interactive. It invites viewers to participate in activities like taking part in competitions, invite opinions, and share viewpoints.
In this online activity, the use of certain words is important. It has been observed that certain words carry a greater impact on readers than others. Companies that use social networking sites for online marketing should make conscious efforts for using these specific words. It has also been found that these networking sites have their respective cache of preferred ‘click-me’ phrases and words.
Users of FaceBook are particularly familiar with words such as ‘likes’, ‘comments’, ‘share’, ‘warns’, ‘encourages’, ‘suggestions’, ‘unites’, ‘entertains’, and ‘grants’. Use of these words or terms only does not determine the quality of your webpage. Content in general should be informative and encouraging so that readers come back again and again. Inclusion of photos is another way of improving viewer traffic to your FaceBook page.
Here it needs to be noted that for established business houses a rich content attracts more visitors, while for a smaller of new company use of photographs or images is a better option.
The list of preferred keywords for social networking site Twitter is lengthier. These selected list of words are ‘check it out’, ‘how to’, ‘blog post’, ‘new blog post’, ‘post’, ‘help’, ‘great’, ‘media’, ‘free’, ‘social media’, ‘top 5’, ‘top 10’, ‘follow’, ‘retweet’, and ‘twitter’. In this website use of action or doing words is more than naming words. It has been found out that tweets containing more verbs and adverbs have higher CTR (click through rate) than those that are noun or adjective heavy.
For Blog posts
Blog posts containing words like ‘smart’, ‘amazing’, ‘huge’, ‘history’, ‘science’, ‘critical’, and ‘hacks’ have more visitors.
Social media, and technology are the two most popular subjects discussed in these networking sites. Other topics of interest are food and beverages, travel, television and cinema, art and music, sports and health, and fashion and shopping.
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