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online review

Communication, trust and improvement – the value of online reviews to businesses

Encouraging customers to review its service online is a must for every business, primarily because positive reviews make it look competent and reliable, thus resulting in further custom and driving up sales. But there other, perhaps less obvious, benefits to be gained from online customer reviews; benefits that are critical to the long-term success of […]

online review

How Reviews and Ratings Benefit E-Commerce Businesses

Online reviews and ratings offer a plethora of benefits for e-commerce businesses. They instil public perceptions of trust and credibility in the business; they boost e-commerce shopping rankings; and they improve conversion rates. Online Reviews and ratings reflect customer satisfaction, and people understand this implicitly when read such items. In the past, businesses built their […]


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