Our blog Keep up with the latest
Digital News

HomeBlog How to Step up your Email Marketing Efforts
01 May
How to Step up your Email Marketing Efforts

Email marketing is a great way to interact with your customers on a personal level. In fact, there are some reports that demonstrate it’s far more effective in terms of conversions compared to social media. That makes sense considering email is a little more personal to social media. If you’re able to build an email list, then you’ll be in a great position to engage your customers on a one-to-one level, developing relationships that can ensure the longevity of your business.

Email marketing

Be selective with how often you send out Sales Emails

From time to time, you can selectively send out pitches for sales. Realistically, the only cost for e-mail marketing is a small monthly fee using such as Mailchimp or Aweber. Hiring email marketing expect is a great way to introduce an email marketing strategy for your business.  After all, It’s more likely that customers receiving marketing e-mails will respond better to something that is carefully crafted and optimised for conversion, unlike a bland and generic e-mail.

Provide unique content

The more helpful information your newsletters provide, the more likely subscribers will explore and click through the e-mail. Even if this does not convert into a purchase, it still shows that the content was relevant and interesting enough for the user to explore. Remember – relevant content will encourage subscribers to stay subscribed. Adding an e-mail a friend and social sharing buttons gentle pushes people to forward and share e-mails. This potentially helps to gradually widen your audience.

Reward your users

Building great e-mail lists is not just about obtaining new users. Retaining the older ones is just as important. Like using social media for competitions, those who have already subscribed and are on the e-mail database should be rewarded with discounts your products or services. Discount codes are a very popular way to encourage users to maintain engagement.

Social media nowadays is being spoken about and written about at great length because of its power. But email marketing can be just as impactful, if not more so, for any kind of business. Develop relationships with your customers and establish your business as a great authority by creating a great email marketing campaign. To learn more about how we can help you with your marketing strategy, feel free to call Neoteric UK at 020 3540 9980.

Categories: Email Marketing | Internet marketing

About Author: Samy

Digital Marketing - Copywriter

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

About NEOTERICUK

When you want a partner to launch your e-commerce business to success you need one with vibrant enthusiasm, bucket loads of energy and most of all a depth of knowledge and experience. Welcome to Neotericuk that has all it takes to give your business the very best chance to become a recognised brand with an internet presence second to none. Established nearly 11 years the company's success is a reflection of that enjoyed by more than 5,000 clients. If you've got the goods then NeotericUK have the skill to promote in a hard fought environment. It starts with your idea that becomes a brainstorming session and with branding, optimization and a close eye on clear precise content your website wins.

Get SOCIAL

Our PARTNERS