2016 has arrived, and businesses are turning a new page. In this post, we’ll be unveiling some strategies on getting your social media calendar right for the year ahead. That way the content you share will curated and created to the greatest degree, so that more people will sign up to your newsletter, get on your platform, and share your content.
We believe that the easiest way to organize your calendar, is to have a separate Google Sheet for each month. This makes it easy for you to collaborate with other members of your team, and make sure the calendar is up-to-date – no matter where you are and what device you’re using.
One of the key things you want to do is to make sure you allocate the right number of blog posts for the month. Over burdening your content writers will likely result in pieces with less research. It’s important to use tools like MarketSamurai and Buzzsumo so that you’re producing content that readers can actually be interested and engaged by. Also, having a social calendar helps you manage all your social networks – so that you’re not sacrificing one over the other.
Being organized is very important if you want to make sure your content is getting to the right people, at the right time. In 2015, you might have not prioritized making your social calendar a priority. As a result, you’ve probably missed more than a few opportunities that deliver insane amounts of traffic to your site. With more and more content being spewed across the web today, creating something that’s highly research, will provide more results for your business in the long run.