Design is a crucial area of your business that plays a vital role in marketing. Design links to everything about your business and your brand and says a lot about who you are as a company.
Everything that you create as a company should have design in mind. It should be seamless, consistent and it should reflect who you are and what you are about.
If you are creating case studies or presenting information in the form of brochures or leaflets, you need to ensure that the design elements remain consistent.
You may want to create a better reading experience and allow users to download your content. If you make content downloadable, they are more likely to use it in the future and it does also help to prevent copyright infringement on the Internet.
By creating a consistent image in your branding, users can get used to your brand and feel loyalty towards your company.
If you are presenting something for your company at a business meeting, your PowerPoint presentation should also have your branding applied to it. You may want to use programs such as hot spot, where you can create a downloadable PowerPoint deck which can serve as a template for anybody that needs to put a presentation together in your business. Sales people may find this particularly interesting and helpful.
Of course, social marketing and social media is also a big part of your business and its online presence. If you are encouraging Facebook fans to follow you, as well as twitter or Google plus, you need to create a consistent experience across all of these medias.
If anybody goes from one social media page to the other, they should be able to identify that the company is communicating the same message across all of the areas.
Basically, it is about recognition. You also need to create a bigger social reach and so by giving users this opportunity to recognise you, you can remain in their minds and hopefully you can do business with them again and again.