You’ve posted up a new thrilling piece of content to share on your company’s Facebook site. In the process, you’ve started getting hundreds of likes and several different comments that stir up a small discussion. But you don’t necessarily exactly know how your content has made people feel. Sure enough, the response might be positive, but on what exact basis? That’s a question that most people can’t answer – due to the limited scope of a ‘Like’ button.
Consider that if your Facebook content didn’t have many likes, then maybe it wasn’t received particularly well – but your audience chose to not respond because their only option was to ‘Like’ or simply ignore your content. Facebook’s new ‘Reactions’ feature this year – enables millions to react in different ways to posts. The seven reactions include: a thumbs up, a love heart, laughter, warm/fuzzy, surprise, tears, and anger. None of these expressions have been described by Facebook the way we have – but looking at them it’s clear that that’s what they suggest.
Now ‘Liking’ a post will become ‘Reacting’ to a post – adding an extra dimension to the otherwise plain way of liking and commenting on posts on the social media platform. In effect, it might spur an increase in usage from millions of Facebook users around the globe; since it enables them to express themselves in several different unique ways – all with the touch of a button.
Currently, the ‘Reactions’ feature is being trialled in Spain and Ireland. What will it mean for marketers once it’s released worldwide? For one thing, they’ll begin to see their potential content through the lens of these emojis/reactions – trying to ascertain what will generate the most varied range of reactions. Considerations of customers reactions will become a part of marketing plans.
How does your marketing campaign consider your customer’s reactions? Call Neoteric today to find out how we can plan a marketing campaign that’s centred around your prospective audience.