Our blog Keep up with the latest
Digital News

HomeBlog Tips for Email Marketing
24 Sep
Tips for Email Marketing

If you’re looking to take your marketing to the next level, your business will need an email marketing strategy. It’s easy to imagine a scenario where you’re pumping out tons of social media updates, yet not receiving the return on investment. Email marketing is different in the sense that it gives your subscribers a direct personal email. So you’re more likely to reap the rewards since people are more likely to engage with the information in a focused way. You’ll receives more clicks, and more enquiries as a result.

Email Marketing

The first rule of thumb when you write your emails is to make sure they’re personal. Writing an email in way that suggests that there are other long list of people reading the email – can be a turn off. Also, you want to make sure your messages provide entertainment value, and are useful to the reader.

It’s no good pumping out emails to your subscribers to promote your product. Rather, you want your email readers to feel special. And you do that by proving them with discounts, and news that you wouldn’t otherwise provide to your other customers. Empathetic communication should be the cornerstone of your Email marketing campaign.

Here are a series of tips we believe will help you create a better Email campaign:

1) Imagine you’re confiding with someone on something you don’t usually share with other people. This will set the right tone for your emails.

2) Use Power Words. There are certain words that can generate trust between you and the reader. Include them in your copy so that your readers feel the energy behind your words.

3) Use short sentences. Web users are already used to reading long paragraphs on the web. Provide them with something refreshing by avoiding verbose passages of copy unless absolutely necessary.

In conclusion, by implementing the advice we’ve shared, you will be able to engage your customers in a much more personal way – and reap the benefits for your business.

 

 

Categories: Blog | Internet marketing

About Author: Samy

Digital Marketing - Copywriter

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

About NEOTERICUK

When you want a partner to launch your e-commerce business to success you need one with vibrant enthusiasm, bucket loads of energy and most of all a depth of knowledge and experience. Welcome to Neotericuk that has all it takes to give your business the very best chance to become a recognised brand with an internet presence second to none. Established nearly 11 years the company's success is a reflection of that enjoyed by more than 5,000 clients. If you've got the goods then NeotericUK have the skill to promote in a hard fought environment. It starts with your idea that becomes a brainstorming session and with branding, optimization and a close eye on clear precise content your website wins.

Get SOCIAL

Our PARTNERS