Today the e-commerce business is growing rapidly. If you are running or starting an e-commerce site then you should look into the needs of designing a successful as well as a good website. This is the only way to drive traffic and get good conversion rates. Sites are the top interface among the seller and the customers, thus your site needs to be properly designed so that a visitor can easily navigate and follow the links logically to complete the online transaction. There are several needs of e-commerce site development to keep in mind.
Allow your customers to reach your product by the minimum number of clicks: Avoid creating too lengthy a path that leads to your product or that involves lots of clicks. This can annoy the customer as well as you are constructing obstacles and increasing time when the customers think and transform their thought to a buying decision. There must be planned categories and sub-categories of all the products, classifying them under different headings such as price range, quality, specifications and features, etc, to make it easy for would-be customers
Sell your products but not design: Sometimes you must have seen that the e-commerce sites which contain some complex designs do not sell many products. This is because people get confused with the complicated design of the site. Do remember you should always keep your e-commerce website design simple and not complex. The pattern of navigation must be properly followed. There are some websites that have got clean and simple appearance and yet are making huge profits.
Top quality pictures: Online shopping is different from the physical store. So, if you will provide customer with the touch and feel of products, it can make a lot of difference. The use of top quality pictures can positively influence buying decisions. You can even place the details of pricing as well as small information regarding the product with links to reviews and user comments.
Inform users on every level: It is frequently observed that people sometimes face some difficulties with receiving the products they buy online. There are some parts where you are required to inform customer such as when the billing has been done and about possible delay with the product delivery. If any issue arises then you must inform the customers on their phone instead of mails.
Provide good online support: All customers are not used to online shopping, they may require support at different levels. It is important that you offer them online support. Support of live chat that exists on all pages with image or link is a perfect way to meet this need.
Without registration let the customers add products to the shopping cart: Every time asking customers for registration and only then allowing them to add products to their shopping cart is not a good and ethical practice. Doing this indicates you are continuously putting constraints in the buyer’s path. It is a good practice to avoid registration factor.
By following these few things in the e-commerce site, your customers will have a better shopping experience while visiting as well as shopping from your site. This will automatically generate more revenue for your business since they will return and recommend your site to others. Provide all your customers with the best shopping experience and notice the difference.