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3 big ways analytics can improve your digital marketing

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If your approach to online advertising – or marketing – is essentially the same as it would be[...]

A new dawn? The rise and rise of analytics in digital marketing

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The benefits of marketing analytics – analysing the results of online marketing campaigns,[...]

Golden half-dozen: 6 ways Big Data could revolutionise your marketing

big data

What makes good marketing? Talented and experienced marketers? Of course. Strategically planned and[...]

Predictive analytics: the end of scattershot marketing is nigh


Remember the time before smartphones, social media accounts and apps came to dominate every other[...]

Big Data’s making a big noise: what marketing analytics is doing for businesses


There’s no doubt about it, the use of Big Data-driven marketing analytics is here to stay.[...]

Marketing analytics: how to leverage Big Data to your advantage

big data

There’s always a tension between marketers coming up with creative campaigns that catch the eye[...]

Analysing the growth of marketing analytics


Thanks to the growing use among companies of ‘big data’ (enormous data sets that traditional[...]

How marketers and businesses can benefit from data analytics

Data analytics

There’s a misconception out there that in order to run data analytics, you need to be an expert.[...]

Top Tips for Converting Visitors into Customers


Many marketers and web developers spend a great deal of time and attention on attracting visitors[...]

Analytics in 2016: Are marketers struggling to analyse the data coming into their companies?


As 2015 bites the dust and we enter 2016, it appears to be more crucial than maybe ever before for[...]


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