Businesses across the globe are constantly developing new marketing strategies to keep their brand ahead of the pack, and with the technological advances in the 21st century this has never been easier.
By embracing the digital world of social media sites, brilliant blogs and clever content, companies have been able to raise their internet profile and attract thousands of new visitors and potential customers to their website. However, with the increasing customer demand for business services to be available on the go 24/7, new technology has been developed to create yet another platform to trade from, known as m-commerce. This new concept is gathering speed as businesses recognize the huge potential in targeting the next generation who manage both their personal and business lives via their mobile device.
M-Commerce provides customers with mobile specific sites that are designed to give optimal visuals for small screens on hand held devices. M-commerce websites are light on graphics and contain limited large files or data so they do not require the higher bandwidth of full version websites used in E-Commerce. This enables the mobile site to load quickly allowing users to find their product and process a transaction from the palm of their hand, however they do lack the comprehensive information and customer experience provided by their e-commerce counterparts.
With sales of mobile devices such as iPhones and Galaxy soaring each year, the predicted market for m-commerce across all businesses is incredible. There is a definite shift in the preferred internet enabled devices, and the new technology savvy generation favour tablets and smart phones to desktop PCs, resulting in a decrease in E-Commerce as M-Commerce comes to the forefront.
Of course, no matter how efficient and portable it is, m-commerce can never truly compare to the more engaging and in depth customer interaction experienced when visiting the full e-commerce website.
To keep the m-commerce service rapid and responsive anywhere in the world, companies are limited to the amount of information they can communicate via mobile sites, and so can find it challenging to impress prospective clients without the regular all singing all dancing website.