Google Trends – a name we heard many times but never thought to use it as we were sticky to Google keyword tool for keywords selections but one year before when I tried this for a single query – a lot of amazing facts were out for better selection of keywords in organic search.
Recently Google update the new version of Google Trends with Google Insights with better pictures & referral URLs display.
What to Look Google Trends for:
Being SEO my job is to search trending keywords for client websites but others can also use it to check the latest trends in different categories like travel, politics, education in any region/country.
I will move on to https://www.google.co.uk/trends, here you will see the hot topics among Google UK users
Top Charts: This section will show the real world into different categories like people, places & things raked by highest number of search in a month – something similar to Google Zeitgeist. You may any country here. Various filters are on sidebar and top based on year, country, month & category.
Explore: This section is meant for me, I mean who need better keywords selection based on organic results.
Let’s take example of “SEO” – by default this tool will show the global trends, you may change the region/country, time period, category in “Limit to” section in left. The graph shows the monthly up & downfall for this search term along with forecast. Like keyword tool, suggestions are also here but less and limited with percentage in change or breakout.
What does Breakout means: When you see this term listed instead of an actual percentage (for Rising Searches), it means that the search term has experienced a change in growth greater than 5000%.