Make it Seen, Engage audience attention, and Optimize website marketing-the three basic aspects of SEO or Search Engine Optimization.

All of us are aware that when a user types a topic on Google or other major search engines, Internet throws up SERPs (Search Engine Result Pages. As a user I wish to get information about the topic in the very first page. In a busy and fast-paced world it is really painstaking to move on to the second, third, fourth, and consecutive pages to fish out relevant information about the topic. Hope you agree with me?

But have you ever wondered how websites with relevant information gets featured in the first page of SERP. The trick lies in Search Engine Optimization, the key to effective Internet Marketing.

Business and corporate organizations opt for SEO services to bolster company sales and growth. The main purpose is to been seen online to the optimum level, thereby raising an awareness and promoting the brand.

If you want to sell a product or a service, you must make yourself seen and that is why companies tap the potential of SEO. The main focus is to draw quality traffic to website and convert the leads into prospective sales. Even though there are numerous other methods of web marketing, SEO is the foundation of web-based advertising and marketing.

According to me the key elements of SEO marketing are:
• To be found online- this refers to web visibility and being found in more and more spaces in the online world (websites, social media sites, blogs, and likewise)
• Get top placements in search engines like Google, Yahoo, Bing- usually the ones in the first page enjoy maximum views by the audience
• Proper placement of keywords in content- very important because these are effective words and phrases that users’ type when they look out for information.
• In building up links and hyperlinks because it increases traffic and develop branding.
• Avoid keyword stuffing because too much of anything is not good and it makes the content appear superfluous.
• Never copy a content or concept from somewhere else because it is tantamount to plagiarism.

Internet or World Wide Web in recent times has emerged as a source for everything. All one need to do is to open the internet and find the desired in any of the search engines like Google, Yahoo or Microsoft Live. A host of options pops up in front of the eyes in a fraction of second and with a click of the mouse. More consumers are turning to search engines for the product or service of their requirement because of its convenience. Like;

• 365X24X7 Access
• World wide reach
• Easy comparison
• Cost effectiveness for the research
• Authenticity for the information by reference to similar site checks

Over 95% of web traffic is routed from the search engines like Google, Yahoo or Microsoft Live. This fact encourages every site or business owner to have themselves identified with the search engines. There are many options available as to how to promote a website. This is necessary to get an early or top ranking in the indexing method of the search engine. It has been observed that more than 75% of the searches are done only in the top three listings. Search engine marketing takes care of the ranking in the search engines. The basic aim remains the same as in any business organization. To get as many as queries possible by getting as many as visitor clicking in the website detail and convert them to be a customer.

A Business to Business (B2B) purchase decision making process is altogether different from a consumer transaction. B2B purchases are not snap decisions. The complex nature of the purchase gets more people to have influence on the decision. To name a few of them, technology, operations and financial etc have a role to play. A nos.of person gets involved in the decision making and thereby resulting into a considerable time gap between the research and the final closure of the purchase.

For Business to business (B2B) buyers, search engines however remain the primary research source. They all use the web to research, evaluate, or vet the alternatives. The web is also one of the top influences on not only in the purchasing decisions but throughout the purchase cycle, from earliest speculation, awareness, negotiation and the entire purchase phase.