Email marketing is a powerful technique to market your business and services when done with ethical manner. When it is used poorly, your email can be trapped by email scanner and can be treated as spam (Unwanted, unsolicited email)

It is all known that everyone immediately deletes emails they identify as spam without even checking the content of the mail. So it becomes very necessary that how to present your email so as to avoid looking spam.

There are few tips for the email marketing which are as follows:

1. Stick to CAN-SPAN Act :

   This law was passed in Dec. 2003 which allows you to send unsolicited mass emails under some conditions.
   it tells us to :

- label the emails (email with no subjects are not allowed)
- do not use unreliable subject heading
- include the full address of your company


2. An attractive title can work better

Using an attractive and good title can work for your business. As most people delete the emails which contains spam or title look like a spam without reading the email. While creating a email title you should include the following factors:

- Do not use all CAPS letters .
- Use proper punctuation
- Do not use words like credit card, pharmacy, Viagra, money online and other words
- Do not use uncorrected spell words


3. Always use Paid email services instead of free email services

Most Spammers use free email services so invest in a paid mail services while you go for mass emailing. Also going to a paid mail services make it professional.

4. Test your email and check if it pass various spam detectors / filters

You can test your email and check if it passes the various spam filters and detectors. There are various free software available used to test the spam.

Link Building is considered as one of the most important techniques for search engine optimization and is necessary to acquire top rankings in Google. There are various methods for the Link Building:
Here are 5 Secrets of Link Building Techniques:

Content Distribution:

Submitting articles to the article directories is one of the best methods of link building. Some of the famous articles sites are ezinearticles.com, ideamarketers.com, goarticles.com. We can get the quality back links from these sites.

Social Bookmarking Sites:

There are various social bookmarking sites where we can submit our site and get quality backlinks as well as Traffic.Some of the top social bookmarking sites are stumble upon,Redd it, del.icio.us,Digg,etc.

Forum Postings:

Posting in forums is another way to build quality links but make sure you choose those websites that cater to your own market like Web Design UK. Also, the forum should be free from rel=nofollow tag. Any link that is included within themed, relevant of text in natural way is more effective in improving SEO rankings. Writing for forums and including your website link in the signature is another best way to build quality links.

Press Releases:

You can also build links by submitting press releases on the web. Any new news helps in garnering instant publicity on the Internet thereby helping you in availing quality web traffic in short span of time. This helps in getting quality inbound links thereby enhancing the web traffic.