Internet or World Wide Web in recent times has emerged as a source for everything. All one need to do is to open the internet and find the desired in any of the search engines like Google, Yahoo or Microsoft Live. A host of options pops up in front of the eyes in a fraction of second and with a click of the mouse. More consumers are turning to search engines for the product or service of their requirement because of its convenience. Like;

• 365X24X7 Access
• World wide reach
• Easy comparison
• Cost effectiveness for the research
• Authenticity for the information by reference to similar site checks

Over 95% of web traffic is routed from the search engines like Google, Yahoo or Microsoft Live. This fact encourages every site or business owner to have themselves identified with the search engines. There are many options available as to how to promote a website. This is necessary to get an early or top ranking in the indexing method of the search engine. It has been observed that more than 75% of the searches are done only in the top three listings. Search engine marketing takes care of the ranking in the search engines. The basic aim remains the same as in any business organization. To get as many as queries possible by getting as many as visitor clicking in the website detail and convert them to be a customer.

A Business to Business (B2B) purchase decision making process is altogether different from a consumer transaction. B2B purchases are not snap decisions. The complex nature of the purchase gets more people to have influence on the decision. To name a few of them, technology, operations and financial etc have a role to play. A nos.of person gets involved in the decision making and thereby resulting into a considerable time gap between the research and the final closure of the purchase.

For Business to business (B2B) buyers, search engines however remain the primary research source. They all use the web to research, evaluate, or vet the alternatives. The web is also one of the top influences on not only in the purchasing decisions but throughout the purchase cycle, from earliest speculation, awareness, negotiation and the entire purchase phase.

If your site is hacked don’t worry about the consequences of the site being hacked below are some valuable points that you know when your site is hacked.

- Google will delete your website url from their index but will restore your URL in their database as soon as they confirm that your site is clean.

- Google will inform you that your site has been removed from the index and will also give you the reason for removal (i.e. the fact that you’ve been hacked and they don’t want your site to appear in Google’s SERPs till it’s cleaned up).

Note that exclusion from the index is just a temporary thing so don’t panic. Temporary removal would result in instant decrease of traffic but being retained in SERPs may result in long term loss of customers since word of your “insecure or low quality site” might get out According to Google Webmaster Central if your site has been hacked you should immediately:

1. get your site offline

2. assess the damage

3. re-install the OS and make sure you install all the latest patches for software you news

4. restore your site

5. change ALL your passwords

6. get the site back online Remember SEO is not just about ranking well in SERPs but is also about reputation building so look at the bright side, stop worrying, and work on your site’s security. If you’ve been hacked then clean up.