Since internet has proved itself as the most effective mode of business, enterprises are relying more on ecommerce websites. But are all ecommerce websites performing well? Are all business enterprises enjoying the benefits that they should get from their ecommerce websites? No, they aren’t because all ecommerce websites are not perfect. Majority of these sites are full of minor defects that can be avoided easily. If your ecommerce is not doing well or if you are designing a new ecommerce site, then try to avoid the mistakes that most sites make. Keep reading to take note of mistakes that your ecommerce website should be free of.

Contact info: Provide as many options as possible for your customers to connect to you. If you are a retailer, display your contact number, fax number, email id and your store location prominently. Also provide a contact for the convenience of your customers.

Use of multiple fonts and colors: Try to avoid using multiple fonts as they could distract customers. Also avoid use of unnecessary colors as they make web designs complicated. Keep the design as simple as possible.

Improper use of images: Avoid using poor quality or small images of products as they fail to create the right impression. Make your website equipped with the facility of enlarging images that give a better view of the products. Also provide brief information about the products and price tags so that customers can get a clear idea about the items.
Outdated information: Make sure that your customers get the latest and most updated information about the products you are selling. Delete all broken links and information that are outdated and irrelevant.
Disabled back button: Make sure that the back button is enabled so that viewers can get back to the previous page from current page. Disabled back button on an ecommerce site is a major reason for annoyance.

Slow loading: You can design your site pages with big size images of your products but that could lead to slow loading of the pages and prompt viewers to abandon your site. So if there are many images, opt for strong hosting service.

No search option: an ecommerce website that does not allow a viewer to search for products is useless. Make sure that visitors get the chance to search for products of their needs and find what they are looking for.

Poor browser compatibility: Ecommerce websites those are not compatible to the popular browsers are sure to lose customers in large numbers. Make sure your site is free of this problem.

Unnoticed pages: Create a site map so that viewers can get to know about the other available pages from the home page. Provide a list so that viewers can switch to the page of their choice.

Graphics’ dominance: Search engines pick up websites on the basis of text contents and. So avoid dominance of graphics on your pages as that will not help in increasing visibility of your site.

While developing an ecommerce site for your business, focus on the designing part. Success of an ecommerce site depends largely on its design. Studies suggest people prefer shopping from ecommerce sites with simple designs. Your site should have a design that makes finding and picking items easier and the payment process faster for customers. To get the most effective design for your ecommerce site you will need to give your designer ample time and should be ready to spend loads of money. But if you attempt to curtail the cost and save time, then you need to know what the main challenges in your way are and you can overcome them?

There are mainly two challenges that you need to overcome if you want to get your ecommerce site deigned quickly and at a cost which seems reasonable to you. Your first challenge is finding out a suitable web designer for your site and the second is communication with the designer so that both of you can know about the demands, liking and disliking of each other. How do you expect to find a web designer whose service can meet your demands? You can ask your contacts whether they are in touch of any web designer. It might work but you can’t be sure before the designer starts performing.

The second challenge is even bigger. How would you communicate with your designer? How would you make them understand your liking and disliking and know what they are planning and how?

Now let’s come to the solution part. There is one solution for both these problems and finding it is very simple. Before hiring or committing to a designer just research on the net and buy an ecommerce template. When a template is in your hand it becomes easier for you to find a designer as they will understand at the first meeting what you expect from them. When a template is ready a web designer just need to customize it to make it capable of meeting your unique demands. Customizing an ecommerce site takes far less time than designing it from the scratch and involves far lesser cost. An ecommerce template also makes it easy for you and the designer to share and exchange each other’s views which can help in improvising the design. If you manage to find several designers then look for feedbacks and testimonials of their previous clients and then choose the best designer from the lot.

When you place an ecommerce template in front, a web designer gets a clear message about what your demands are and can start working accordingly. Just ask your designer to show you some of their designs based on your ecommerce theme for reviewing. If you feel like suggesting some changes or giving some ideas, share them with your designer. This will save your time and prevent misuse of money behind an ineffective design.