Posts Tagged ‘ecommerce’

Ways To Ensure A Pathetic Experience For Your Customers On Your Ecommerce Portal

Wednesday, October 5th, 2011

There are hundreds of articles available out there to help you do things right when it comes to ecommerce design. But let’s look at the flip side for a change. Maybe you would need it to get back at a pesky boss or destroy a competition, you never know. Here are some ways to ensure a pathetic experience for your customers on your ecommerce portal to make sure they never come back:

Stuff your site with ads

This is the perfect way to drive visitors away. Nothing is more irritating than Yahoo and Google ads in every nook and corner of a webpage, flashy banner ads wherever you can find space and leaving little room for actual content to be placed. Go on, stuff ads in your ecommerce portal and witness your traffic dwindling away as your bounce rate goes through the roof.

Use a keyword in every sentence

Develop an obsession for keywords. Use a keyword in the start of every new phrase. You will definitely keep the Google gods happy that way and ensure that you fetch the maximum amount of traffic. It is another matter that stuffing your ecommerce portal with keywords isn’t going to work too well with your visitors, who will be driven away by the bland copy.

Have a complex Contact Us form

Make it as difficult as possible for customers to contact you. Have at least 10 different fields in your contact form, ask for as much as information possible, although you may never need it and make it a tedious process to contact you. Nothing irritates the visitors to your ecommerce site more than pesky form filling and hidden contact information.

Keep your payment methods a secret

This is the vital part if you want your ecommerce portal to fail big time. Closely guard your payment methods and keep them hidden from customers until they reach the stage of checkout only to find that they do have the required credit card to make the payment. They will leave their shopping cart as it is, run away from your ecommerce portal and never come back.

But if you want to avoid driving your customers away, you can always contact us. We can offer you customized ecommerce design solutions to propel you to the top. And we do a lot more to convert online businesses into brands to reckon with.

What is the Need of E-commerce Website?

Tuesday, May 17th, 2011

Today the e-commerce business is growing rapidly. If you are running or starting an e-commerce site then you should look into the needs of designing a successful as well as a good website. This is the only way to drive traffic and get good conversion rates. Sites are the top interface among the seller and the customers, thus your site needs to be properly designed so that a visitor can easily navigate and follow the links logically to complete the online transaction. There are several needs of e-commerce site development to keep in mind.

Allow your customers to reach your product by the minimum number of clicks: Avoid creating too lengthy a path that leads to your product or that involves lots of clicks. This can annoy the customer as well as you are constructing obstacles and increasing time when the customers think and transform their thought to a buying decision. There must be planned categories and sub-categories of all the products, classifying them under different headings such as price range, quality, specifications and features, etc, to make it easy for would-be customers

Sell your products but not design: Sometimes you must have seen that the e-commerce sites which contain some complex designs do not sell many products. This is because people get confused with the complicated design of the site. Do remember you should always keep your e-commerce website design simple and not complex. The pattern of navigation must be properly followed. There are some websites that have got clean and simple appearance and yet are making huge profits.

Top quality pictures: Online shopping is different from the physical store. So, if you will provide customer with the touch and feel of products, it can make a lot of difference. The use of top quality pictures can positively influence buying decisions. You can even place the details of pricing as well as small information regarding the product with links to reviews and user comments.

Inform users on every level: It is frequently observed that people sometimes face some difficulties with receiving the products they buy online. There are some parts where you are required to inform customer such as when the billing has been done and about possible delay with the product delivery. If any issue arises then you must inform the customers on their phone instead of mails.

Provide good online support: All customers are not used to online shopping, they may require support at different levels. It is important that you offer them online support. Support of live chat that exists on all pages with image or link is a perfect way to meet this need.

Without registration let the customers add products to the shopping cart: Every time asking customers for registration and only then allowing them to add products to their shopping cart is not a good and ethical practice. Doing this indicates you are continuously putting constraints in the buyer’s path. It is a good practice to avoid registration factor.

By following these few things in the e-commerce site, your customers will have a better shopping experience while visiting as well as shopping from your site. This will automatically generate more revenue for your business since they will return and recommend your site to others. Provide all your customers with the best shopping experience and notice the difference.

Blog Widget by LinkWithin

We offer e-commerce, website design and seo services to London, Preston, Manchester, Liverpool and rest of UK.
© Copyright Neoteric UK Ltd. All Rights Reserved.