Computer language, as with human language, is subject to corruption. Communication is a central tenet of modern life, and failure to communicate correctly can easily convey the wrong impression to others. When it comes to HTML, or Hyper Text Mark-Up Language, an error in communication can have devastating consequences for a website – making it unattractive and difficult to navigate. Clearly, for commercial websites, this is problematic: it will repel potential and existing customers and indicate to them a lack of professionalism.

To ensure that the HTML is written correctly, webmasters can use HTML validation. This is a fundamental process in ensuring that a web page if free of error, highlighting any faults and proffering solutions.

Many web developers and webmasters overlook HTML validation, much to their disadvantage. Faulty HTML encoding is responsible for numerous poorly managed websites. From your own experience, you will have encountered websites with options that do not work, pages that do not load, and other compatibility problems. You will also realise that these are the sites that you navigate away from: if they do not work, you will find a site that does.

The following details the main reasons why it is important to subject your website to HTML validation:

• Compatibility: different browsers (e.g. Firefox, Internet Explorer or Google Chrome) and different platforms (e.g. Java) use different encoding languages. A website may open fine in one browser, but not another. HTML validation will enable cross-browser and cross-platform compatibility; thus enabling easy viewing regardless of the OS used.

• Search Engine Optimisation: clearly, SEO is severely affected by the website’s performance. Web browsers (such as Google) will not rank a page highly if it finds it difficult to read, or if there are many errors. A low rank will mean that few people find the site, and consequently, that the site less revenue.

HTML validation will add to the professionalism of a website, ensuring that it is free of errors, easy to navigate and attractive to look at. If you would like further information, or need advice concerning your website, then please contact us via our contact page, or by telephone.

Photoshop is one of the best pieces of software ever invented and has provided hours of entertainment for a great many people. However, in terms of web development, Photoshop has done far more than providing light entertainment. When used correctly, it can prove an incredible weapon for the website developer as they attempt to fight off the competition and attract increasing levels of web traffic. Photoshop provides the best solution for website developers searching to create the perfect website: the one they envision in their imagination.

In terms of web design, Photoshop provides an arsenal of tools. These tools are many and varied, and allow developers to manipulate imagery to attract, and keep the attention, of web traffic. As any web designer can tell you, web surfers will visit, and stay on, sites that are aesthetically pleasing, and this is precisely the quality that Photoshop is able to provide.

Touch Ups and Repairs
Many times, an image catches something of the quality that the web designer wishes to portray, but in some way or other, always seems to be left wanting. Photoshop has a range of tools that will help to repair any of those imperfections that you may find: pixelating, red eye removal, uneven colouration, and various other problems. The clone stamp tool and the healing tool are ideal for such problems.

Layering
Layering is one of our favourite features within the Photoshop software. Layering enables the web designer to place various layers to create an overall image. Each layer is edited independently, and then overlaid enabling finer attention to detail and the integration of multiple imagery as a singleillustration.

Bespoke Add-On Tools
Photo shop offers additional add-ons to the skilled web developer, which, in effect, culminates into a bespoke software package suited to your exact style of design.

In conclusion, Photoshop is universally instrumental in good web design. If you would like further information, or would like to discuss the ways in which Photoshop can improve your website, then please contact Neoteric via our contact form, or by telephone.