Archive for the ‘SEO’ Category

5 Universal Principles for Successful E-Commerce Websites

Friday, September 25th, 2009

The most difficult task in the Internet is to win the consumers trust. As this is very significant factor to run one,s business online. The major part of the success of the site is dependent on the ecommerce web designers as it is essential for them to focus on the fundamentals of the e commerce.

Paint Your Pictures At Home
The first and the foremost thing is you as a designer should not set any rules and regulations for the customer. By this I mean every person has its own creative side so everyone think differently from the other so as an e commerce designer it is your responsibility to match the creativity of your clients and the worst thing you would be doing is to force your visitor to think in a certain way.As a designer you should make your ecommerce website design for your customers and not to satisfy your creativity. So this is a challenge every ecommerce designer has to face and should face it in order to emerge as a winner.

Good UX Is Like A Perfect Movie Score
As an ecommerce designer your credibility lies in to build the brand loyalty for the website. The impact of the website on the customers mind and brain should be such that they trust you to such an extent that even they become patient and can be forgiving at times. For instance Apple lovers forgive the company for a mistake and zealously defend the company’s products and reputation.
The next thought flashes across your mind is how to build the trust and the answer is to give the user the experience.It is not enough just to create a website but what is more important to use the right combination of usability, creative design, writing, psychology and strong brand which would create a rich experience for your customers and thus build a trust relationship.

E Commerce UX Pitfalls To Avoid
Just because you have created a website does not necessarily mean that the customers will use it. Usability and the user experience belong to the same family.

Product Display Page
Product display page catches most of the attention of the retailers and less effort is reflected on the rest of the website. This is also the reason that most of the user’s time is spent on the product display page. Here you should represent all the information but in an intelligent way.

The CheckOut Process
The Checkout process is also a critical piece that engages customers but unlike PD page where customers want to spend most of their time the checkout process should contain that much information which is needed for the customers otherwise more information and they feel trapped.

Security
Make sure that the customer’s information is kept intact and their privacy would never be compromised and hence their trust increases.

The Value Of The Content And Then Some
It is very necessary for an e commerce web designers to engage the customers to read the content he has written and then use the social media outlets within and outside their websites.
Most of the social media users believe it is very vital for a company to have the presence in social media and also believe a company should also interact with the consumers via social media.

Using Type And Color To Influence
The designers are very well acquainted with the color and typography and also using them in ecommerce is also not very different. When you design for a retail website you have to keep in mind that your client is your customer and moreover you are designing for those hundreds, thousands of the potential customers who would like to click on the promotional brands your website would exhibit and would even like to purchase them.

Can It be read?
Most of the designers love to play with the typography and would form a beautiful masterpiece of skill and beauty but most likely the customers who are not artists would not like that or would not approach and your sales would be affected.

Consistency in Type: Stylistically and Creatively
To make sure that the headers, sub headings and body copy are consistent across the website.
You can also add style to your website but lot depends on the brand you are promoting and also the size of the website.

The crux of the entire article would be that designing for the user experience sometime become confusing. Some solutions work across the board while others are specific to the website. But the good news is that finding a workable solution for a website is most challenging as well as rewarding experience for a designer.

Make Your Website a Top Subsistence with SEO Techniques

Thursday, September 3rd, 2009

The online world is huge and the popularity and the subsistence of the website thrive solely on the best SEO Techniques employed. Along with SEO, a flawless website design and content rich in keyword paves the way for success of any online business. However, there are a few basic steps in Search Engine Optimization that need to be addressed in order to prolong the recognition of your webpage in the World Wide Web.

A Simple Domain Name
Always try to get and come up with a simple and easy to remember domain name. Also if your audience is as large as beyond your country, try and get dot-com/org/net and if the business is to cater to within the locals, it is always best to get a specific extension of that country like UK.

Choose a Reliable Host for your Website
You might be using the free hosting services like Blogger or Wordpress, however with future growth you might face limitations, therefore, an initial investment in hosting your site to a reliable company is best.

Link Popularity
External as well as internal links directing the user to your website’s homepage is a great way to improve the site’s subsistence. Try to have as many external links (accompanied with trustworthy anchor texts) and for the inbound links it is great to have a Sitemap and other features like “Top posts” and “Latest Updates” etc.

Use the Right Keywords
The very reason to choose and use the right keywords is to think as alike as the customer. One should be able to think like a customer, what would they type in the searches that would pull up your website. Therefore, analyze the keywords carefully and check the competition with other similar websites.

Don’t Ignore Meta Tags
People might think that Meta Tags are no longer addressed by search engines however, they still play an important role in boosting your site’s ranking. Meta Tags are listed during the searches and they should make sense to the user because it is only after going through the Meta tags will the customer be interested to visit your website.

Make your Webpage Load Faster
No one has the time to wait for a webpage to open. Always remember an online user is always in a hurry and will not wait for a website to take its time to load. If your website takes two seconds longer to load, the customer will move on to competitor site. Hence, use minimum page elements, reduce the image sizes and see the difference in the time taken to load the page.

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