When you talk about search engine optimization, you automatically start talking about keywords. Keywords are projected search phrases used by netizens to find relevant information online. Now, if you start reading about search engine optimization on the internet, you would invariably come across a lot of articles which talk about keywords and how article marketing is an effective tool for SEO. However, that’s just half the story.

The complete truth is just stuffing your articles and blogs with keywords does not help in getting you higher ranked on search engine result pages. Here are some key points you need to keep in mind while using article marketing as an effective SEO strategy:

Effective placement

It matters a lot where your keywords are placed in your article. Search engine crawlers scan specific parts of content to look for keywords. Thus, make sure you place your keywords in the right places and spread them around across your article. For example, having keyword rich first and last paragraphs always proves more effective than placing the keywords in the middle of the article.

Target the long tail

Most companies starting out with their SEO campaign start off with the most competitive keywords. These keywords can take a long time getting you the rankings you want. A better SEO strategy is to use the long-tail keywords along with the most competitive ones so that you start ranking for at least something on Google. Long tail keywords are keywords which are related to your business but are used by only a fraction of your target audience.

Don’t be desperate

Search engine optimization takes time. You need to be patient. Stuffing your articles with keywords after every line would serve you no purpose. Heck, it can even be detrimental for your business. A keyword stuffed copy is often hard to read, which can drive away your customers.

And if figuring all that out seems too tedious for you, you can always contact us with your SEO requirements. We can help you with preliminary SEO reports, keyword research and helping you out with top search engine rankings from start to end. We have helped many businesses achieve their search engine goals and we can help you too.

There are hundreds of articles available out there to help you do things right when it comes to ecommerce design. But let’s look at the flip side for a change. Maybe you would need it to get back at a pesky boss or destroy a competition, you never know. Here are some ways to ensure a pathetic experience for your customers on your ecommerce portal to make sure they never come back:

Stuff your site with ads

This is the perfect way to drive visitors away. Nothing is more irritating than Yahoo and Google ads in every nook and corner of a webpage, flashy banner ads wherever you can find space and leaving little room for actual content to be placed. Go on, stuff ads in your ecommerce portal and witness your traffic dwindling away as your bounce rate goes through the roof.

Use a keyword in every sentence

Develop an obsession for keywords. Use a keyword in the start of every new phrase. You will definitely keep the Google gods happy that way and ensure that you fetch the maximum amount of traffic. It is another matter that stuffing your ecommerce portal with keywords isn’t going to work too well with your visitors, who will be driven away by the bland copy.

Have a complex Contact Us form

Make it as difficult as possible for customers to contact you. Have at least 10 different fields in your contact form, ask for as much as information possible, although you may never need it and make it a tedious process to contact you. Nothing irritates the visitors to your ecommerce site more than pesky form filling and hidden contact information.

Keep your payment methods a secret

This is the vital part if you want your ecommerce portal to fail big time. Closely guard your payment methods and keep them hidden from customers until they reach the stage of checkout only to find that they do have the required credit card to make the payment. They will leave their shopping cart as it is, run away from your ecommerce portal and never come back.

But if you want to avoid driving your customers away, you can always contact us. We can offer you customized ecommerce design solutions to propel you to the top. And we do a lot more to convert online businesses into brands to reckon with.