When we think of a penguin, what comes to mind is the intelligent Arctic bird which is loved worldwide after having been featured in numerous commercials and other mediums. However, Google has launched its own search algorithm named after this popular bird and it contains an exclusive Downfall meme as well. 24th April saw the release of this update which is specifically targeted at inefficient websites. It promises to deal with problem factors backing such inefficiency such as unwanted links and spamming.

Some content on the web can be deemed poor on account of keyword stuffing. Other reasons can be the total mismatch of site content and the links available. There are relevant examples provided by Google with regard to the concept of keyword stuffing and link schemes through their official blog. Penguin cleans up all such poor content on the web and with Google being spot-on when it comes to information, the consumer is king!

According to Google, this concept which has been deemed a novel one is poised to influence approximately 3.1 percent of all English linguistic queries. Queries for languages most affected by spamming are dealt with most effectively in this case. Penguin may well be constitute a meager share in regards to its overall effect yet numerous online reports have been brought to light with serious effects due to visible changes in the SERP’s and this augurs well for it.

As users you would naturally think of the best course of action in case you are affected in a similar manner due to such ongoing problems. If white hat SEC tactics have been adopted by your site for the purpose of building up all your links naturally, then there should be no negative effect on the same. What Google Penguin can do in such cases is improve the SERP’s considerably and maintain the best standards of quality for your website.

In the event of any problems on account of this update you can feel free to fill up the feedback form provided for such cases. Making complaints is also easy if you feel you have been losing SERP’s unnecessarily. Google will do its best to fix your problem as early as possible.

Google tightens the reins only if your website has been indulging in spamming. No reconsideration requests will be accepted in that case. The solution is to remove all spam content from your website and consider the usage of white hat tactics instead. What remains to wonder about is in the name of the update, which many feel has been drawn from the story of the penguins at Edinburgh zoo envying the pandas for the attention they receive all the while.

Thanks to the growing numbers of ecommerce websites, it has become more challenging for sites to prove their superiority and achieve success. Having an ecommerce website is not enough these days since there are thousands of same nature. You need to ensure that your ecommerce website has got the essential qualities. If you are on the initial stage of designing your ecommerce website, read on this blog to take not of the features that it should be equipped with.

Quality content: Make sure that the contents uploaded on your site are very well-written. Edit them properly before uploading to ensure there are no grammatical and spelling mistakes on the texts, since such things make bad impression about a site and the business. Also see that your contents provide viewers with information that are really useful. Keep updating the contents to ensure people always get the latest information from your site.

Visual appeal: Contents on your website will be of use only if your website succeeds in attracting the attention of the viewers. Your website should have an attractive design to impress viewers on the first view. You can surely make use of visuals but see that they do not suppress the contents. Keep the design clean and simple but attractive at the same attractive. Avoid use of flashing pictures and blinking letters as they distract the viewers.

User-friendly interface: Since you want viewers to take a tour of your ecommerce website, make sure its interface is easy for them to use. Viewers should be able to move from one page to the other and browse contents comfortable. Provide easy navigation features and keep them consistent throughout the pages. To make exploring convenient, provide links of the important pages on the home page or use a site map so that viewers can get to know about the other pages while browsing the home page.

Reader-friendly content layout: since you want readers to read the contents of your site, make a layout that doesn’t make reading difficult. Avoid pasting texts on colored backgrounds as it makes reading stressful. Black lettered text on white background is the best option. In case of long blocks of texts, break it into small paragraphs of four to five sentences to make reading convenient. Instead of using multiple fonts and colors stick to one or two sets as that will create a pattern. Multiple scroll bars are also disturbing for many viewers and hence make minimum use of them.

Search function: Allow visitors to go for a detailed search to check out availability of products at your store. Add a search box to your site so that people can search for products or items of their choices.
Compatibility: Make sure your ecommerce website is compatible to all the popular browsers so that maximum people could access it.