Google launched a brand new social media platform a couple of months back titled Google Plus. This is the first direct response the largest company on the internet has given to Facebook. Google Plus is a social networking platform which primarily works on the principle of recommendations by friends and colleagues. In simpler words, when you search for something on Google, the links recommended by people in your network appear higher than the rest. But the question is what will be impact of Google Plus on businesses and online marketing?

To give you an idea of the possible impact of this latest offering from Google, it managed to have more than 24 million users on its platform within a couple of months; and that too when the sign-up process is through invite only. And considering that Google is the number one search engine with the nearest competition about a hundred miles away, Google Plus can have a major impact on your SEO efforts.

Just consider this for a moment- a user in London searches for something related to your business, but since blogs from your competition have more number of Plus 1s in that particular users’ network, it will show up higher on the search engine compared to you. In effect, that could mean lesser traffic to your website and that means lesser business.

Therefore, it is imperative for businesses to start drafting their online marketing strategies around Google Plus. Only keyword rich content and link building won’t ensure higher search rankings anymore. You have to give the users quality content in order to ensure more Plus 1s which will have an impact on your search engine rankings. And that’s precisely what we are here for.

We specialize in web 2.0 search engine optimization, making changes to our SEO techniques in congruence with the changes in the online multiverse. We can help you get your website search engine optimized through effective social media optimization and other methods of online marketing. If it is traffic you are looking for your website, we can help you get the most of it through the latest and the most innovative online marketing and SEO techniques. We will never leave you disappointed.

As more and more people are using Internet these days and this is the reason that more and more online businesses are coming into the picture. For an online business to be successful the next important thing is to create an aesthetic website so that it could attract visitors in great numbers so that the site could sell the products online and earn revenues.

Most of the website owners are under the misconception that if they get heavy traffic on to the site they are doing pretty well but the truth is the success of the website depends on the how much the traffic is converted into sales or enquiries or the conversion rate. The conversion rate Depends on out of visitors visiting the site how many are interested in the buying the products online. May be many of them are attracted from its Web Design or nice navigation menu, to get the real value and real statistics.

There are different parameters available to know how successful the website is:-

It is one of the great application available on google that is absolutely free. It tracks all the activities on the website and not only the visits to the google. The sole requirement is to have google account and FTP access to the website to insert a small code in the site.

The simpler method is to track the number of visitors which would visit the website.The visitors category could be further segregated into the new visitors and the returning visitors. It is great to have new visitors but one should also keep the count of the visitors visiting again. As it has is an encouraging sign for the website that people are interested in the site and have liked its content and the products too.

You should also keep the count of the length of the time people spend on to your website. If the time spent is less despite of the quality content then you have to look out for some other alternatives too.

This is one of the most important factor which would determine the conversion you have from the website. Conversion goals could be set up through analytics settings.Take time to ponder the goals you want to set. You may be receiving enquiries related to sales or web or there are specific pages where you need to focus.

To summarize it is very vital to know the conversion rate you are having from the website as it would help you to improve your website more and have more and more return on investment. Great Websites are those which have nice site structure and awesome website design and get ample of profits from there visitors.