There are hundreds of articles available out there to help you do things right when it comes to ecommerce design. But let’s look at the flip side for a change. Maybe you would need it to get back at a pesky boss or destroy a competition, you never know. Here are some ways to ensure a pathetic experience for your customers on your ecommerce portal to make sure they never come back:

Stuff your site with ads

This is the perfect way to drive visitors away. Nothing is more irritating than Yahoo and Google ads in every nook and corner of a webpage, flashy banner ads wherever you can find space and leaving little room for actual content to be placed. Go on, stuff ads in your ecommerce portal and witness your traffic dwindling away as your bounce rate goes through the roof.

Use a keyword in every sentence

Develop an obsession for keywords. Use a keyword in the start of every new phrase. You will definitely keep the Google gods happy that way and ensure that you fetch the maximum amount of traffic. It is another matter that stuffing your ecommerce portal with keywords isn’t going to work too well with your visitors, who will be driven away by the bland copy.

Have a complex Contact Us form

Make it as difficult as possible for customers to contact you. Have at least 10 different fields in your contact form, ask for as much as information possible, although you may never need it and make it a tedious process to contact you. Nothing irritates the visitors to your ecommerce site more than pesky form filling and hidden contact information.

Keep your payment methods a secret

This is the vital part if you want your ecommerce portal to fail big time. Closely guard your payment methods and keep them hidden from customers until they reach the stage of checkout only to find that they do have the required credit card to make the payment. They will leave their shopping cart as it is, run away from your ecommerce portal and never come back.

But if you want to avoid driving your customers away, you can always contact us. We can offer you customized ecommerce design solutions to propel you to the top. And we do a lot more to convert online businesses into brands to reckon with.

People visit an ecommerce portal only when they are looking to buy something. But very often, bad ecommerce design comes in the way of you making a sale and customers making a purchase. Here are the top 5 reasons why customers won’t buy from your ecommerce portal. If you have any of the following issues with your ecommerce website design, make sure you fix it ASAP.

1) Forcing registration

Customer data may be useful for analysis and you may even make some money by selling this data to marketing companies. But, don’t force your visitors to register on your website. We already have different usernames and passwords for Facebook, Gmail, Yahoo and others; we don’t want one more. We just want to purchase a product and enjoy our time with it. Don’t make us wait for the purchase by making us go through tedious form filling. That’s what customers think when you force them to register. No surprise then that they run away.

2) Page long descriptions with tones of keywords

Are you selling to Google or your customers? In the debate of short versus long, short always wins, simply because it gives information about a product in 2-3 simple sentences. Don’t complicate this simple thing by writing page long descriptions which are crammed with keywords. Hardly anybody is interested in reading such long copies online.

3) Surprises with the final price

Take any failed ecommerce project and you will always find that there are price surprises at the time of check-out. Suddenly, a $20 product becomes a $30 product. This is not so much a flaw with ecommerce design, as it is a flaw with the process itself. Don’t keep the prices hidden. Tell the customers forthright what they are expected to pay and how they are expected to pay. It will ensure better credibility and a strong customer base with return value.

It does not take a great deal to drive customers away from your ecommerce portal. And we know a lot more reasons than the ones listed above which drive customers away. In other words, we know what not to do when designing an ecommerce website; because we have been doing it for a long time now, and we have more than a fair idea of what works and what does not.