The most difficult task in the Internet is to win the consumers trust. As this is very significant factor to run one,s business online. The major part of the success of the site is dependent on the ecommerce web designers as it is essential for them to focus on the fundamentals of the e commerce.

Paint Your Pictures At Home
The first and the foremost thing is you as a designer should not set any rules and regulations for the customer. By this I mean every person has its own creative side so everyone think differently from the other so as an e commerce designer it is your responsibility to match the creativity of your clients and the worst thing you would be doing is to force your visitor to think in a certain way.As a designer you should make your ecommerce website design for your customers and not to satisfy your creativity. So this is a challenge every ecommerce designer has to face and should face it in order to emerge as a winner.

Good UX Is Like A Perfect Movie Score
As an ecommerce designer your credibility lies in to build the brand loyalty for the website. The impact of the website on the customers mind and brain should be such that they trust you to such an extent that even they become patient and can be forgiving at times. For instance Apple lovers forgive the company for a mistake and zealously defend the company’s products and reputation.
The next thought flashes across your mind is how to build the trust and the answer is to give the user the experience.It is not enough just to create a website but what is more important to use the right combination of usability, creative design, writing, psychology and strong brand which would create a rich experience for your customers and thus build a trust relationship.

E Commerce UX Pitfalls To Avoid
Just because you have created a website does not necessarily mean that the customers will use it. Usability and the user experience belong to the same family.

Product Display Page
Product display page catches most of the attention of the retailers and less effort is reflected on the rest of the website. This is also the reason that most of the user’s time is spent on the product display page. Here you should represent all the information but in an intelligent way.

The CheckOut Process
The Checkout process is also a critical piece that engages customers but unlike PD page where customers want to spend most of their time the checkout process should contain that much information which is needed for the customers otherwise more information and they feel trapped.

Security
Make sure that the customer’s information is kept intact and their privacy would never be compromised and hence their trust increases.

The Value Of The Content And Then Some
It is very necessary for an e commerce web designers to engage the customers to read the content he has written and then use the social media outlets within and outside their websites.
Most of the social media users believe it is very vital for a company to have the presence in social media and also believe a company should also interact with the consumers via social media.

Using Type And Color To Influence
The designers are very well acquainted with the color and typography and also using them in ecommerce is also not very different. When you design for a retail website you have to keep in mind that your client is your customer and moreover you are designing for those hundreds, thousands of the potential customers who would like to click on the promotional brands your website would exhibit and would even like to purchase them.

Can It be read?
Most of the designers love to play with the typography and would form a beautiful masterpiece of skill and beauty but most likely the customers who are not artists would not like that or would not approach and your sales would be affected.

Consistency in Type: Stylistically and Creatively
To make sure that the headers, sub headings and body copy are consistent across the website.
You can also add style to your website but lot depends on the brand you are promoting and also the size of the website.

The crux of the entire article would be that designing for the user experience sometime become confusing. Some solutions work across the board while others are specific to the website. But the good news is that finding a workable solution for a website is most challenging as well as rewarding experience for a designer.

As more and more people are using Internet these days and this is the reason that more and more online businesses are coming into the picture. For an online business to be successful the next important thing is to create an aesthetic website so that it could attract visitors in great numbers so that the site could sell the products online and earn revenues.

Most of the website owners are under the misconception that if they get heavy traffic on to the site they are doing pretty well but the truth is the success of the website depends on the how much the traffic is converted into sales or enquiries or the conversion rate. The conversion rate Depends on out of visitors visiting the site how many are interested in the buying the products online. May be many of them are attracted from its Web Design or nice navigation menu, to get the real value and real statistics.

There are different parameters available to know how successful the website is:-

It is one of the great application available on google that is absolutely free. It tracks all the activities on the website and not only the visits to the google. The sole requirement is to have google account and FTP access to the website to insert a small code in the site.

The simpler method is to track the number of visitors which would visit the website.The visitors category could be further segregated into the new visitors and the returning visitors. It is great to have new visitors but one should also keep the count of the visitors visiting again. As it has is an encouraging sign for the website that people are interested in the site and have liked its content and the products too.

You should also keep the count of the length of the time people spend on to your website. If the time spent is less despite of the quality content then you have to look out for some other alternatives too.

This is one of the most important factor which would determine the conversion you have from the website. Conversion goals could be set up through analytics settings.Take time to ponder the goals you want to set. You may be receiving enquiries related to sales or web or there are specific pages where you need to focus.

To summarize it is very vital to know the conversion rate you are having from the website as it would help you to improve your website more and have more and more return on investment. Great Websites are those which have nice site structure and awesome website design and get ample of profits from there visitors.