How to work for an effective Email Marketing?
Monday, January 12th, 2009Email marketing is a powerful technique to market your business and services when done with ethical manner. When it is used poorly, your email can be trapped by email scanner and can be treated as spam (Unwanted, unsolicited email)
It is all known that everyone immediately deletes emails they identify as spam without even checking the content of the mail. So it becomes very necessary that how to present your email so as to avoid looking spam.
There are few tips for the email marketing which are as follows:
- Stick to CAN-SPAN Act :
This law was passed in Dec. 2003 which allows you to send unsolicited mass emails under some conditions.
it tells us to : - An attractive title can work better
- Always use Paid email services instead of free email services
- Test your email and check if it pass various spam detectors / filters
- label the emails (email with no subjects are not allowed)
- do not use unreliable subject heading
- include the full address of your company
Using an attractive and good title can work for your business. As most people delete the emails which contains spam or title look like a spam without reading the email. While creating a email title you should include the following factors:
- Do not use all CAPS letters .
- Use proper punctuation
- Do not use words like credit card, pharmacy, Viagra, money online and other words
- Do not use uncorrected spell words
Most Spammers use free email services so invest in a paid mail services while you go for mass emailing. Also going to a paid mail services make it professional.
You can test your email and check if it passes the various spam filters and detectors. There are various free software available used to test the spam.
