Quick SEO guide
Once you make your website,
optimizing it to suit the needs of the search engine is very important. There is no use of
making a great website, if there is no one to read it! I have been in this business for too
many years to count. I thought of penning down my ideas on good SEO. Hope this is of
help
Keywords: Find relevant keywords, that are not too common to
erase competition, but at the same time should be easy, so that the user searches for it. Do
not keep more than 2 keywords a page. Put the keywords in the Meta tag, so the page clearly
describes what keywords are being targeted in that particular page. Spread your keywords all
through your page. Do not concentrate it in one particular paragraph.
Domain
name and title: Choose a domain name that reflects wither on your brand or your
product. I suggest choosing your brand’s name, as your domain name will help you build the
image of your brand as a company
Usability: The website must be easy
to navigate. Organise your website well. Getting entangled in the maze of a website makes
the user point his mouse to the top right hand corner and click on the cross button! One
target customer lost!
Avoid flash based sites. Something that may look good to the
eye might not go well with the brain!
Content: Content is the king.
Fresh content that is updated regularly invites the spider to come and crawl into your
website. It could also help you rank higher as you are in the constant focus of the search
engine spiders
Black Hat SEO: It may seem alluring in the beginning,
but avoid it! It may bring quick results for a short span of time, but the search engines
are devise dby smarter minds. You might have your website banned
permanently
Links: Submit quality links. One-way links have the
maximum impact. Submit your websites to SEs and directories manually
Remember, the
website is as much for the search engines and users as it is for you. So, make it the