Quick SEO guide

Once you make your website,

optimizing it to suit the needs of the search engine is very important. There is no use of

making a great website, if there is no one to read it! I have been in this business for too

many years to count. I thought of penning down my ideas on good SEO. Hope this is of

help

Keywords: Find relevant keywords, that are not too common to

erase competition, but at the same time should be easy, so that the user searches for it. Do

not keep more than 2 keywords a page. Put the keywords in the Meta tag, so the page clearly

describes what keywords are being targeted in that particular page. Spread your keywords all

through your page. Do not concentrate it in one particular paragraph.

Domain

name and title: Choose a domain name that reflects wither on your brand or your

product. I suggest choosing your brand’s name, as your domain name will help you build the

image of your brand as a company

Usability: The website must be easy

to navigate. Organise your website well. Getting entangled in the maze of a website makes

the user point his mouse to the top right hand corner and click on the cross button! One

target customer lost!

Avoid flash based sites. Something that may look good to the

eye might not go well with the brain!

Content: Content is the king.

Fresh content that is updated regularly invites the spider to come and crawl into your

website. It could also help you rank higher as you are in the constant focus of the search

engine spiders

Black Hat SEO: It may seem alluring in the beginning,

but avoid it! It may bring quick results for a short span of time, but the search engines

are devise dby smarter minds. You might have your website banned

permanently

Links: Submit quality links. One-way links have the

maximum impact. Submit your websites to SEs and directories manually

Remember, the

website is as much for the search engines and users as it is for you. So, make it the

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