Building a

website that looks great is not just enough, it is necessary to construct a website that is

not only good but also liked by the search engines. Creating a SEO friendly website needs

little understanding and making good use of the knowledge procured will go a long way of

getting your website up on the charts. There are some basic principles that need to be

followed:-

a) Design:- The website should be designed in such a way that the

spiders find your website to rank high on the usability ratio. For example: the spiders

cannot identify JavaScript Jump Menu. Using of such codes increases the loading time of your

website and visitors don’t wait long. Another factor that is important and is disliked by

search engines is using frames. Navigation structure of the website should be search engine

and the user friendly as search engines have a difficult time in differentiating one page

from the next.

b) Content: This is one of the most powerful mediums to reach out.

Good content will always attract the web spiders and hence pull in more traffic to your

website. Words reflect the agenda of your website. It just makes the ride through your

virtual page more fruitful.

c) Images: – Optimize your images using alt tags,

write the small description for your alt tags using your keywords. If for some reason or due

to slow download time your images turned off your visitors can see the alt label. Remember

every customer is potential!!

d) Technicalities: The better your sitemap, the

possibility of a search engine spider reading through it, is higher. This shall boost the

relevance of your content. It accurately links your pages and this is something that the

spiders like. They read the layout from top to the source page that shall aid navigation.

Relevant text with titles and back links could help you a lot in creating a friendly

website.

If these nitty-gritty’s are taken care of, gear up to make your website

chart up on the ladder and reach soaring heights!

Almost

everyone these days can do you a website design and better, even claim that they are best at

it. To tell you the truth, they could well be good at it but are they keeping key website

development and seo issues at mind while planning for your website. Probably

not!

Internet is really huge and to the say least, it is growing at an almost

ridiculous and exponential rate. Some of it is plain simple rubbish and some, very good. The

good content / websites are really growing at a good number and it is becoming increasingly

hard and competitive to market your product over the Internet. You might wonder why?

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style="font-size: 10pt; font-family: Arial;"> Google on its own has over 2 billion indexed

pages, and going through that amount of content can take anyone few light years if not

more.

Ma

ny people can do website design, but how many can actually design a website. It’s not just

about a good flash intro or a nice banner, but the over all look and feel, the navigation,

content, images and much more.

Let’s start with the over-all look and feel of the

website. Do you have a lot of content to publish or few words on small number of pages? This

determines if you should have a 100% with website or a fixed length website design. If you

have a lot of content for your website, it is usually better to go for 100% width as it

helps makes the website looks nice and clean, at least on a high resolution

monitor.

Your company logo and website color combination. Try to keep maximum number

of colors on your website to be around 4 but feel free use them with variations as that

would give a scheme to the website. If you end up using too many colors, you risk making the

website look too jazzy and at times hard to read and stay on the website.

Website

design structure is the next key point and it is usually helpful if you take some time out

to plan this before starting the design process. Put few words on a paper, see what sections

you would like to have, including sub-sections if any. If possible, see if you can pen down

what kind of content you would want to display in each of these sections and try to come to

some sort of uniformity.

Next on, pretty much part of website design structure is

website design navigation, which is crucial on two fronts, good user experience and search

engine optimization (seo). If navigation is not easy to an extent of being obvious, don’t

count on people staying on your website for long and if it is not created properly, search

engines will find it harder to index your website, which is probably the worst thing you

could be left with.

Finally, never think your website design is finished until you

have considered and implemented right strategy for website accessibility. Website

accessibility is a very serious issue across the globe at the moment and if you google it,

you will find a lot of companies being fined already. These rulings are few for now but it

won’t hurt to keep accessibility in mind while creating the website. It involves few simple

things like using ALT tags on images (helping to describe your image), and use text links

where possible.