SEO Glossary
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Link exchange:- Process of exchanging quality links between two websites. The more web pages linked to the better will be the link popularity and more visibility by search engines.
Link farm:- Form of spam indexing.( group of highly interlinked websites with the purposes of increasing the link popularity)
Links:- Links are termed as URL, text or the images that are clicked and take the user to another page location.
Link popularity:- Link popularity is the measure of the quantity and quality of other websites that link to a particular site on the web.
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