SEO Glossary | Backlinks, Blackhat seo & more


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Testimonial

Rachel Harris Partner(www.furniture-reflection.co.uk)

We have worked with Neoteric for a number of years now and have recently invested in a number of optimization strategies with them. These include implementing search engine friendly URL's, making changes to the main site, content building and also creating a number of mini sites.

SEO Glossary

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Back links:- Inbounding links pointing to a particular web page.

Bait and Switch:- In seo it's a spam technique, its basically one page used by search engine or the directory and different page for the other users with the same url.

Banned:- Website blocked by the search engines from appearing in its search results.

Blackhat seo:- To apply unethical technique to make your search rankings go up.

Black hat techniques should be avoided or else black hat techniques will penalise your site.

Keyword stuffing
Hidden text
Link farming
Cloaking
Doorway pages
Duplicate content