Apps – Fad or Must Have Business Tool?

'To understand the future, you must understand the past' (often ignored cliché)

Do you remember how your business reacted when websites were the latest thing to have? Many business owners laughed out loud and scoffed 'Why do I need a website? My clients don't 'do' computers. I'm not going to throw my money down the drain.' It turned out more & more people did decide they wanted to 'do' computers. The business owners who embraced the web in those early days discovered, whether by accident or design, that they had made a valuable investment in the future of their business. Were you part of this group?

In a few short years even the most cynical of business owners could see the web wasn't going to go away; in fact their initial ridicule had been replaced with blind arrogance 'Websites? We can do it ourselves, and save lots of money.' The idea of DIY Websites never did take off in the way it was expected to. Giving a vital part of the business marketing to a neighbour's cousin's boyfriend's dad to build overnight proved disastrous for many with either -

• a poor website being delivered
• no website being delivered

False economy is always a tough lesson to learn. DIY Websites are as dangerous to a business as DIY Accounting, DIY Health & Safety, DIY Anything. There were businesses that understood this crucial point; they saw making an investment with web professionals would greatly increase the likelihood of bringing in a good return.

Latest App Statistics

• Over half of the UK population own a smartphone
• Over 70% of handset sales in the UK are Smartphones
• 2,000,000,000 people worldwide will own at least one smartphone by 2015, that’s almost half of the world adult population
• Mobile app downloads to reach 48,000,000,000 by 2015
• 1 in 4 respond positively to mobile ads
• Mobile media users pick up their phone an average of 18 times a day to consume content via apps/browser
• 62% of smartphone users have made a purchase on their handset within the last 6 months
• 11.5% of all UK shoppers use mobiles to research before they shop

Now we are living in a time where old & young carry around amazingly sophisticated devices that can do things we could've only imagined a few years ago, and it's apps that are driving so much user activity. Consumers are downloadingapps on their phones and tablets. Millions of app downloads are now being replaced with billions of app downloads.

The evidence is clear, yet you can guarantee there will be many business owners who'll miss out on building & launching on this platform correctly -making the same mistakes again.

Do you need to know more about apps for your business?*

Please call our app experts today on 020 7221 6262

or email: apps@neotericuk.com

* Return to the top of this article and read it again, replacing 'website' and 'the web' with 'apps' This will show you what your business needs right now.

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