Responsive website design is the buzzword for web design in 2013. Responsive web design refers to the process of creating websites that offer users the best in usability and functionality. This means offering superior navigation, accurate resizing and panning, faultless scrolling and easy reading.
The difference between responsive design and standard design is that the website operates at an optimal capacity regardless of the device being used. This means that the website is equally usable whether browsing with a laptop, desktop PC, smart phone or tablet.
Responsive website design is becoming increasingly popular because it appeals to all users; providing a much better user-experience across all devices, regardless of screen size or resolution. This is an important characteristic for modern websites as more and more people surf the internet using a range of devices. A website that has high functionality, regardless of the browsing device, will appeal to a wider audience. In consequence, the website is likely to attract a greater number of users, which, for many websites is ideal.
Responsive website design is therefore beneficial for users. However, it also makes sense from the point of view of the webmaster. A single functional site across all devices means that SEO projects are simplified. When a business has multiple website, for instance, with separate mobile and desktop sites, they will have to run separate SEO campaigns. This is not only time consuming, but expensive as well. Having one site means needing only one SEO campaign. It therefore makes sense for businesses to incorporate responsive website design when designing, or redesigning, their websites.
Responsive web design is also the preferred style for the larger search engines, such as Google. It enables the search engines to crawl and index the sites more easily, which in turn enables them to deliver superior, and more efficient, search functions. Accordingly, websites that use a responsive design will appear higher in the search engine results, thus raising their online profile.