The online world is huge and the popularity and the subsistence of the website thrive solely on the best SEO Techniques employed. Along with SEO, a flawless website design and content rich in keyword paves the way for success of any online business. However, there are a few basic steps in Search Engine Optimization that need to be addressed in order to prolong the recognition of your webpage in the World Wide Web.
A Simple Domain Name
Always try to get and come up with a simple and easy to remember domain name. Also if your audience is as large as beyond your country, try and get dot-com/org/net and if the business is to cater to within the locals, it is always best to get a specific extension of that country like UK.
Choose a Reliable Host for your Website
You might be using the free hosting services like Blogger or WordPress, however with future growth you might face limitations, therefore, an initial investment in hosting your site to a reliable company is best.
External as well as internal links directing the user to your website’s homepage is a great way to improve the site’s subsistence. Try to have as many external links (accompanied with trustworthy anchor texts) and for the inbound links it is great to have a Sitemap and other features like “Top posts” and “Latest Updates” etc.
Use the Right Keywords
The very reason to choose and use the right keywords is to think as alike as the customer. One should be able to think like a customer, what would they type in the searches that would pull up your website. Therefore, analyze the keywords carefully and check the competition with other similar websites.
Don’t Ignore Meta Tags
People might think that Meta Tags are no longer addressed by search engines however, they still play an important role in boosting your site’s ranking. Meta Tags are listed during the searches and they should make sense to the user because it is only after going through the Meta tags will the customer be interested to visit your website.
Make your Webpage Load Faster
No one has the time to wait for a webpage to open. Always remember an online user is always in a hurry and will not wait for a website to take its time to load. If your website takes two seconds longer to load, the customer will move on to competitor site. Hence, use minimum page elements, reduce the image sizes and see the difference in the time taken to load the page.