As more and more people are using Internet these days and this is the reason that more and more online businesses are coming into the picture. For an online business to be successful the next important thing is to create an aesthetic website so that it could attract visitors in great numbers so that the site could sell the products online and earn revenues.
Most of the website owners are under the misconception that if they get heavy traffic on to the site they are doing pretty well but the truth is the success of the website depends on the how much the traffic is converted into sales or enquiries or the conversion rate. The conversion rate Depends on out of visitors visiting the site how many are interested in the buying the products online. May be many of them are attracted from its Web Design or nice navigation menu, to get the real value and real statistics.
There are different parameters available to know how successful the website is:-
It is one of the great application available on google that is absolutely free. It tracks all the activities on the website and not only the visits to the google. The sole requirement is to have google account and FTP access to the website to insert a small code in the site.
The simpler method is to track the number of visitors which would visit the website.The visitors category could be further segregated into the new visitors and the returning visitors. It is great to have new visitors but one should also keep the count of the visitors visiting again. As it has is an encouraging sign for the website that people are interested in the site and have liked its content and the products too.
You should also keep the count of the length of the time people spend on to your website. If the time spent is less despite of the quality content then you have to look out for some other alternatives too.
This is one of the most important factor which would determine the conversion you have from the website. Conversion goals could be set up through analytics settings.Take time to ponder the goals you want to set. You may be receiving enquiries related to sales or web or there are specific pages where you need to focus.
To summarize it is very vital to know the conversion rate you are having from the website as it would help you to improve your website more and have more and more return on investment. Great Websites are those which have nice site structure and awesome website design and get ample of profits from there visitors.