In June 2007, Google started authorship markup to connect authors with their content on the web. Initially it was defined by using rel=”author” or rel=”me” by which search engines and other web services identify the work by same author. But after the launch of Google+ authorship markup had taken a boom for all authors. This [...]
Category : News
Microsoft Advertising AdCenter Renamed to Bing Ads – Under YahooBingNetwork
NewsA Microsoft blog post make an announcement to changing name of Microsoft Advertising to the Yahoo Bing Network and Microsoft Search Ad Network is now changed to Bing Ads. “Today we are pleased to introduce you to the Yahoo! Bing Network, the new official name for our combined search marketplace. It reflects the commitment of [...]
Duplicate Content and It’s Prevention
NewsEveryone loves unique content, even search engines also. So if you own a website is you sure it had unique content. How you can find whether other site owners are copying your content or not and how to prevent such condition so that search engines can’t penalize your site. What Duplicate Content is? According to [...]
Google Warns Webmasters: Link Selling is PageRank Penalty
NewsGoogle search spam head Matt Cutts recently publish a post on his blog “Why did our PageRank go down?” Through this post again Google Cutts remind webmasters that selling links on your site can be PageRank penalty means site will lose the trust factor in Google. As in October 2007, Google officially declared selling links [...]
Google Panda 3.9.1 Refresh Confirmed – August 20th
NewsA Google tweet confirmed Google Panda 3.9.1 update on 20 August. Less than 1% of the search queries were affected with this update and it was a minor Panda refresh. Before this Panda 3.9 was updated on 24 July Past panda Updates: Panda 3.8 on June 25th Panda 3.7 on June 9th Panda 3.6 on [...]
Google Webmaster Tools Added Search Queries Alerts
NewsAfter alerts for crawl errors, Google introduced the feature of search queries alerts in Google Webmaster Tools (GWT). This feature will show impressions and clicks for your top pages over time. This feature will also look into the reason for any drop in search queries whether the drop is because for your content or some [...]
Domain verification by CNAME in Google Webmaster
NewsTo check your GWT features website verification is necessary. Till now Google had following verification methods: 1. HTML file: GWT will provide you a HTML file, upload it on your root directory for domain verification. 2. Meta tag: Add a Meta tag to your home page section for your site. 3. Google Analytics Code: Add [...]
Mobile, more than just a phone
NewsMobiles these days are all about features. Earlier it was not the case but after the launch of I-phone by apple all the phone manufacturers were pressurized to bring in a product to compete against the I-phone. It has been years since the I-phone have been launched, but till now there has been no mobile [...]
3 Points of New Google Shopping
NewsGoogle has just announced that it is set to transition Google Product Search away from being listed for free by merchants who look to list their products to a more commercial model on the Product Ad Listing program. This means that all the free traffic merchants, who have been getting by for the past ten [...]
An essential localized marketing strategy for national brands
NewsAn alarming 90 % of consumers use search engines when they are looking to research a product or service in their local area. Google began serving local results from the month of October in 2010 due to a shift and rise of local search commerce by advertisers and consumers. Advertisers have also pumped up their [...]